scrap-emotions.com

Suppose a woman entered an ecommerce site. The site is for clothes sale. She starts her shopping tour from the dress purchase page where she purchases a decent dress by clicking on it. The dress is added in her x-cart. Now she moves to dress accessories page and select a scarf. She clicks on the link embedded with the image of scarf. This item automatically gets added to her x-cart. Similarly she does the same with pages for shoes and handbags. The selected items are then added in to her x-cart.

Now she opts for the order page where she finds all the items she selected in the list, which shows the final calculated price for all. This is the concept of a shopping cart. Many people have a misconception that Shopping Cart means payment and other related things, but it is not true. When items are listed in the shopping cart the process of payment is done through payment gateways and it is altogether a different process. In short, Shopping Cart is a series of scripts that keep track of items a visitor picks to buy from your site until they proceed to the “checkout”.

Success of the shopping cart depends on its integration with various payment gateways. PHP is a language that can do this job beautifully. Perfect integration means complete channels for requests and transfers with the relevant financial network including Internet merchant account with your bank. Thus x-cart with PHP eases this part of integration to a great extent.

Creation of x-cart in PHP is an easy job. All the details of stocks are stored in the database. When user adds product then the IDs of that product is added in shopping cart. You can delete it by deleting the IDs of the products you want to remove from the cart. PHP shopping cart has an inherent ability to call for an external PHP file.

The biggest advantage of PHP is serialization. Serialization is not needed for all types of databases with PHP. It was a problem in the earlier versions that when you wish to pass a value without mentioning its type, it gets dumb. This problem has been solved properly in the latest version of PHP.

Use of PHP in your x-cart development makes it user friendly, this means that it allows an easy search of a product and rapid and hassle free execution means easy shopping experience. It facilitates easy calculation of taxes, refunds and other incentives. Above all, its secure and you always will have secure transactions of money and your data with PHP. Thus you will have a secure ecommerce experience with PHP.

With PHP your x-cart would have fully integrated E-commerce data marts for customer profiling, relationship management, and to facilitate marketing decision processes. It is a common scenario that you will change your prices frequently and your stocks will also change in both quantity and types. With PHP you can do the necessary update easily with just some clicks of mouse.

Last but not the least is that you will get enough support from the developer community whenever you have any problem. PHP is a young language, it is growing and expanding its horizon so you can walk with time and get every thing you need for your advancement.

Hardik mistry is php developer at IndiaNIC – a leading shopping cart firm present quality and cost effective php web application development, php e-commerce x- cart and services across the globe. For any queries related to iphone email us at enquiry@indianic.com.

Perhaps you are one of so many who have just lost your job (or else you’ve heard that you’re the next one in line to get that pink slip). No matter what the situation is, you know it’s time to begin creating a resume. But finding effective resume writing help may also be on your short list.

So, you type in “resume writing help” or “effective resume writing” into your favorite search engine, and instead of feeling calm and in control, your head is spinning. That’s because – using the search term “resume writing help” alone – more than 27-million results showed up, and once you’ve visited even a few sites, you’re more confused than ever.

Ok. Calm down for a moment. Before you go out and buy the first 5 resume writing help books you see, or sign up for an expensive resume development seminar, take stock of what you REALLY need, and what also might be available right in your back yard.

Although I am not a fan the types of resumes that I see come out of local employment agencies, I do believe that the agencies themselves are a good place to start, especially if you will be targeting a job in your region (in other words, you’re not planning on leaving the area).

Here is why: By browsing the listings that are submitted to the agency, you will get a feel for the skills that employers in your area are actually looking for. I’m not saying that you will necessarily FIND a job that you want to target there at the employment agency, but you’ll get a “finger on the pulse” of what’s going on in your area.

You’ll also gain knowledge of certain keywords and language that employers are using. When you see certain nuances in different employers’ language, make a note of what stands out – it will come in handy when it’s time to write your resume.

While you’re spending time at the local employment office, it’s a good idea to speak with the staff – and if he or she offers resume writing help, and wants to assist you in putting something together, go ahead and allow it.

It’s a fine document to start with. And, it doesn’t cost you a cent. It does cost you time – but again, it’s nice to at least have a starting point, and making connections at the agency certainly can’t hurt!

Now, because I believe you will still need resume writing help, it’s time for you to ask yourself a few questions, and carefully ponder your answers. Before we get to these questions, however, it is critical that you understand this:

The purpose of your resume is to grab the attention of the reviewers, and intrigue them so much that they must bring you in for an interview.

In other words, your resume is an advertisement. Ok? It’s an advertisement for YOU. That is it. So think “advertising.” End of discussion!

So. Let’s move on.

#1: Do you have money to spend on creating a resume or hiring effective resume writing help? If so, how much can you afford? It is not unusual for personal resume development services to cost more than $100 – or even $200 (depending on how much work your resume needs). Some resume writers charge by the hour.

Again, determine whether this is the route you feel you need to go before taking out your credit card! Pros and cons! Someone who can be objective about you is an asset.

However, what if the resume writer is using old-fashioned techniques (think: “Chronological and Boring”)? If this is the case, your resume may not catch anyone’s eye to begin with.

Before you commit, look at samples of the writer’s work, and see if it fits your style and personality. Does the resume developer know that you are looking for a great advertisement about you?

#2: Do you feel like you have the ability to write your own resume? Obviously, there are dozens of books in any given bookstore for you to choose from that can offer effective resume writing help.

If you are a confident writer – and you can be totally objective about yourself – then this might be the way to go. The drawback here is that you are likely to produce a resume that does not have the “flare” that your “advertisement” needs to catch anyone’s attention.

Please don’t get me wrong. Books are excellent tools! Most of the books out there have excellent tips and advice that will be very helpful in your resume development efforts.

However, it has been my experience that most resume writing help books don’t look at creating a resume in quite the same way as an advertising copywriter might.

Also, if you are going it on your own (even if you THINK you are being totally objective about yourself) you’ll need to be very careful that angry or upset emotions about a job loss or threat of a job loss are NOT reflected in your resume.

#3: Do you feel that you would like to try resume writing help software? Somewhere between hiring a “live” coach and doing it all yourself? If so, again, it is critical that you think about what you are trying to accomplish here before you pull out the credit card.

If you DO decide to go this route, ask yourself if the software is billed as using marketing and copywriting techniques. If not, you might wind up with another ho-hum, old-fashioned, standard looking resume that didn’t need to cost you anything to begin with.

Look for an energetic approach that can bring your resume to life. Make sure it feels right to you – just like finding the right fit in a job!

Finally, no matter how you choose to proceed with creating a resume, every step you take with resume development should be done calmly, and without any negative emotion – even if you just lost your job! This is critical! Do not take a chance that any bad feelings or negative emotions show in your resume. The only feelings you want to get across in your resume include: I’m confident! I’m happy! I’m excited about this whole experience. Ok?

Now that you have pondered these ideas, and done a little research in a calm and methodical manner, finding effective resume writing help that’s right for you will (hopefully!) have just gotten a lot easier!

As someone who has helped many individuals create stronog resumes, Kathy Tremblay hopes that this resume writing help has helpd YOU! If you enjoy these tidbits, and would like more free tips, please her Resume Writing Help information page. And, once you’re ready to put it all together, visit Creating A Resume.info for excellent tools to create a very powerful resume for yourself. Then watch those calls for interviews come in!

There are many avid skiers who grew up skiing as young children that make those adults new to skiing feel quite inept. Everyone has to learn, even if it is as a child. When thinking about learning how to snow ski, it is important to seek lessons with a reputable ski resort or well known private company that gives skiing lessons for a reasonable fee. Learning how to ski takes effort and practice, but with perseverance, you will be swishing the bunny slopes and aiming for the intermediate slopes in short order.

When learning how to snow ski, the best lessons are the ones given at one of the many reputable ski resorts. Snow skiing is their business and often the best of the best in ski instructors are on staff as such places. At ski resorts, you can choose from group ski lessons or private ski lessons. If funds and circumstances permit, learning how to snow ski through private lessons gives you plenty of one on one time with the instructor at hand to help in the practicing. Here are a few things you should look for in private snow skiing instruction:

• Do you prefer the instructor to be male or female? It does not mean you are discriminatory if you prefer a male or female instructor. It is important that you will be comfortable learning how to snow ski with the private instructor, so pick one that will put you at ease.
• Do you want to learn quickly and hit the slopes with abandon or would you prefer to take it slowly? Some instructors will teach you quickly, getting you out on the slopes safely but quickly as they stand by ready to assist. Other instructors spend more time getting you ready and practicing moves with you before ever hitting the slopes. Both ways can be effective and safe; it is a matter of your personal preference and bravado.
• Lastly, be sure to check and double check your ski instructor’s qualifications. While trusting the ski resort to have done so in hiring the instructors, it is still a good idea to ask when you seek to sign up for learning how to snow ski lessons. Knowing your private instructor is well qualified will help ease your fears as a beginning skier.

Learning how to snow ski is something many aspire to do, to enjoy the crisp cold air outdoors during the snowy winter season. Those who love the outdoors will find ways to be out in the fresh air no matter the season. With so many avid skiers and great resorts, skiing is a fun pastime in which to spend time with friends and family-and meet new fellow skiers as well.

Jonathan loves winter sports. During the winter he sometimes picks up a second job driving snow plow trucks to earn him the extra cash he needs for his ski resort ticket.

In the next 10 minutes, I’m going to reveal to you what took me over thirty years of intensive eyeball-to-chart research to discover! The road has been long and sometimes bumpy with plenty of unexpected twists and turns along the way. And, guess what…it hasn’t ended yet! The more I learn, the more I realize there’s more to learn. So, fasten your seatbelt and experience the excitement I felt on this road of discovery…it’s truly been a ride to remember!

Let’s start at the beginning. I made my first commodity trade in 1968 while a student at the University of Montana working towards a Master’s Degree in Business Finance and Investments. I was fascinated by the leverage you could get on your investment capital by putting up a relatively small margin fee in order to control a much larger quantity of some commodity…leaving open the potential for substantial gains…and by using stops supposedly limited risk. And, since I was a cash-strapped student with a “relatively” small amount to invest, this really appealed to me.

So, one memorable Tuesday afternoon, I skipped gym class and hiked downtown to open my first commodity trading account. I was nervous as a cat…but, I knew it was something I just had to do. The broker was understanding and after about an hour of filling out forms and waiting for an OK from headquarters, I plunked my money down and began what I imagined would be an illustrative career as a “professional” commodity trader. I just couldn’t wait to get started!

Early the next morning, I was chomping at the bit and decided to start off by trading corn futures. Then over the next two weeks, the worst thing that could happen to a beginning trader happened to me…I had three big winning trades in a row! I was convinced I was the King Kong of trading…and frankly couldn’t figure out why everyone told me trading was so hard to be successful at. Then, as you’ve probably guessed…the fourth trade murdered me. I lost everything I had already made plus $200 more than I even had in my account! So much for the supposedly limited risk. You can guess where the book fund for that quarter went! My trading “career” appeared over about as fast as air rushing out of a balloon.

I went away from that experience licking my wounds, but absolutely convinced there was an underlying and identifiable pattern or rhythm in the markets. I could sense it. I knew it was there…but, I had no idea what it was. I wrestled with questions of how such a thing could exist. Or more to the point, since I saw evidence of it’s actual existence…how could I prove it existed? Even though initially I even questioned my own perceptions, I just knew in my bones it was there! I was determined to do whatever it took to identify it, pick it apart and ultimately find out exactly what made it tick.

It was then I realized that if you could discover any sort of regular or consistent pattern in market movements…you would have the key to successful trading! Why? Because you then could trade in sync with the timing patterns controlling market movement. This was certainly a goal worth devoting a lifetime of research to…and, as it turns out…I have!

I started my search by going to the source…the markets themselves! I studied charts from every market I could get my hands on…some constructed from data going back to the start of the Chicago Board of Trade in 1848! I knew that if there was a pattern that repeated itself in the markets, I could find it…given enough time, effort and stacks of charts to look at.

After night after night of painstaking study, a bit of inspiration arrived from somewhere and I came to the conclusion that by simply using daily futures charts…where each vertical bar represents a single trading day, I could possibly detect tradable patterns by identifying reversal points in normal ongoing markets…specifically, reversals that tended to occur on the same number counts over and over again when counting forward in time from any significant high or low point…in the past.

It was about this time that a fellow trader related to me that W. D. Gann, the world famous market timer, was purported to have said “if you want to know how to time the markets…read the Bible three times!”

I had generally studied the writings of Gann and was frankly never able to get much out of his cryptic and obscure ramblings other than to note his focus on time as opposed to price pattern analysis. Nevertheless, this got me to thinking…is it possible that specific number counts where reversal energy is demonstrably exposed…critical time points I had already identified in my relentless search through endless chart examples…is it possible as some sort of confirming device that those same numbers are numbers prominently mentioned in the sacred texts?

Since it was my custom to regularly read in the Bible, I decided to keep a notebook handy to jot down specific numbers mentioned in the Bible as I came across them. I had no real expectations one way or the other, but I was looking forward to comparing the numbers my private research was turning up with the numbers prominently mentioned in the Bible.

So what did I find? Actually, a head scratching puzzle. What I noticed right away after collecting months of references was that there were an amazing number of near misses…numbers from the Bible that were in most cases off by just one number count from the numbers I had already identified through research.

This wasn’t the only thing that bothered me. I’d been in a quandary for years over a quotation from Jesus found in Luke 24:46 which said “Thus it is written, and thus it behooved Christ to suffer, and to rise from the dead the third day.”

With my persistent mindset, I just couldn’t see how Sunday was the third day. It seemed to me that if Christ was crucified on Friday, then Saturday…Sunday… and then Monday should be the third day. It had been a long running and seemingly irreconcilable question in my mind.

Then out of the blue it struck me. To make the biblical order work, you would have to count Friday as day number one! Why this had been so hard for me to see was I suppose understandable. Counting that way was just not how we were taught to count since grade school. Nevertheless, this was a critical breakthrough…since I had now learned how God counts!

The next step was obvious…use the newly learned counting method on the charts I was studying and see how the number counts compared with what I was doing before. I picked up one of my trusty old charts and started counting days forward from an important high point reversal day on the chart.

Immediately, it jumped off the page at me. By adjusting the number count of each newly discovered reversal energy number…by just one day to reflect the new counting method, the correlation between Bible numbers and specific number counts I had already collected were now almost perfectly…in sync!

I say “almost” perfectly because what showed up was a pattern of hits…that is, actual reversal days occurring on the chart that would tend to “hit” (1) on the day just before, (2) right on or (3) the day just after the individual counting number being projected.

This was heady stuff. Clearly, by using the 40 different and proven counting numbers so painstakingly identified through research and confirmed in most cases by biblical references, I could now exactly pinpoint and project into the future perfectly defined and extremely powerful 3 day “reversal zones” or “timing windows”…on any chart for any market…at any time!

It’s important to note that the strongest reversal energy always exhibited itself in the center day of the 3 day zone or window. I don’t know why, but the image of Christ crucified between 2 malefactors came to mind as I worked with this material. And, as it turns out, the idea of a 3 unit zone or window with the most powerful energy focused in the center unit became over time an even more powerful research concept…as we shall soon see.

And here’s another curiosity. Apparently, there’s no way to determine or foretell whether anticipated reversals will be up or down reversals…until you get there. As the market starts to actually trade up or down into the zone or window, then and only then does the market tip it’s hand to us.

And, here’s the really great part…It’s exactly at the critical moment to do something from a market timing standpoint. That is, just before the market reverses…and while concurrently pointing us in the direction the market has just revealed it’s going to go! And, only those that know the language of the markets understand what the markets are saying when they speak.

Amazingly, the markets literally hand us top secret timing information at the critical moment for us to use it for positioning trades in the right direction…and precisely at the right time to be totally in sync with market movement…guaranteed!

Now, here’s how it works. If a market is initially trading down into a 3 day reversal zone, then we should expect a reversal of some consequence to occur to the upside during the period of that reversal zone. The anticipated reversal up is then confirmed on any subsequent day that sees a rally above a previous day’s high. It couldn’t be more simple!

And, conversely, if a market initially trades up into a 3 day reversal zone, we should expect to see a reversal movement to the downside occur. The reversal is then confirmed by any subsequent drop below a previous day’s low.

Another major plus is that this strategy automatically generates a close-in stop or stop/reverse point just on the other side of the recently anticipated and confirmed reversal. This minimizes trade risk tremendously.

It was at this point that it suddenly occurred to me that what was really happening here…in the march of black bars across price charts…was the ongoing record in time of an unbelievable projection process…a process whereby the forward counting of days was tracking some sort of energy ripples radiating forward in time from high and low reversal points in the past.

My research proved this “process” is ongoing. It’s constantly radiating energy off reversal points in the past which projects three day “timing windows” or “reversal zones” into the future…where this reversal “energy” tends to generate new reversal points in interval patterns falling precisely on certain specific number counts…which I now had identified!

But, how could this be? All I could imagine was that some kind of previously unknown wave energy must be radiating off top or bottom reversal points in the past…continually moving out into the future in varying degrees of intensity, set in irregular yet constant intervals…and with enough structured energy to dramatically affect directional turns…in any market…in exactly the same manner and timing count sequence. And all this, at precisely and objectively projected points in time in the future…whew!

Sit back for a moment and think about it. The magnitude of this discovery…let’s say revelation actually, is mind boggling in it’s implication and absolutely astounding in importance! It’s almost as if the curtain has been ripped back and we’re now privileged to look lingeringly at the fabric of space and time…literally, the framework God employs to organize time and event progressions! Shockingly, it would appear that nothing happens by chance!

I knew instinctively that this method of market timing could not be called fundamental or technical analysis…but is rather an entirely new method of market timing analysis which I dubbed temporal analysis since it is based on time instead of price. Indeed, at this point I realized that one of the greatest hallmarks of the newly named Kenison Counting Numbers is the total lack of subjectivity in producing such valuable timing projections.

No guesswork is ever involved. The number counting sequence is simple and easy to understand. You don’t ever need a calculator or computer or any specialized foreknowledge. And, the signals projected are very precise and completely objective. It’s all right there on the chart…exactly where the next reversal energy in the market will be exposed…and correspondingly, exactly where the next projected reversal should be expected!

And get this. Kenison Counting Number projections will never become obsolete. They will continue with absolute objectivity…for all the years of you or your grandson’s trading careers…to pinpoint at or within one day of a specific future number count, exactly where a market reversal of varying degree of magnitude should appear.

How do we know this? Simply because years of exhaustive historical research has proven that whether you’re looking at constructed charts from the last two centuries, the 1970′s or last week, the system would have worked exactly the same in each era…with exactly the same phenomenal results!

And remember, these are the very same timing count numbers confirmed historically and through study of the scriptures to have proven and very definite reversal energy associated with them. Believe me…after learning the Kenison Counting Numbers market timing method, you will never look at a price chart the same again.

I was also extremely gratified to learn through decades of ongoing research that Kenison Counting Numbers work equally well in projecting future reversal points in every market, irregardless of whether it’s a futures, options, stock, forex or cash market…anywhere in the world!

How Kenison Counting Numbers Work…

This totally unique and extremely powerful method’s ability to project important market highs and lows…in the future is uncanny. How does it do it? After decades of personal research, I have identified the exact irregular number sequence the market itself observes. Just count the bars on a price chart forward from any market high or low point in the past and the Kenison Counting Numbers will tell you exactly on which numbers in the sequence you should expect powerful reversal energy to be exposed…in the future…and with a very high degree of reliability! This allows traders to anticipate, confirm and then act on potentially profitable trading turns that others don’t even see coming…or have the slightest idea even exist!

There is nothing subjective about this analysis…it’s entirely objective. It gives you no nonsense exact entry and exit points with close-in and automatic stop loss points. And for the charts you need? They’re free on the internet!

One other thing should be stressed. This is strictly eyeball to chart analysis. No complicated software program or mathematical calculation is ever necessary. With this new life long knowledge, you can spend just moments with a price chart and know with total confidence what your course of action should be…and know with absolute clarity what the risks are…all in advance!

There’s no need to check with anyone first…you’re the expert! Why? Because when you understand this market timing method you’ll know with quiet confidence what the market itself is telling you about current trends and potentially explosive turning points…and exactly when to expect them!

When you see how by simply counting forward and backward in time from important high or low points in the past, you can project important reversal points in the future…believe me, you’ll be hooked! I’ve been hooked now for over 30 years and I’m still fascinated on a daily basis as I watch these turns occur like clockwork in timing windows projected weeks and even months before!

Traders can become expert in using all 40 of the unbelievably powerful Kenison Counting Numbers to project forward in time to exactly where reversal energy will be exposed…in the future!

One of the most impressive Kenison Counting Numbers is represented by Zone 14…especially, when using our simple triangulation techniques in combination with other counting numbers to project powerful conjunction and convergence reversal zones…reversals which begin extremely dynamic high-velocity directional market moves! Other traders marvel at windfall profits that seem to come out of nowhere. Kenison Counting Numbers is the tool that alerts you beforehand thereby allowing you the opportunity to profit from these explosive market moves!

When investors and traders investigate this precision market timing method, they are amazed to discover the natural and irregular rhythm identified in the markets…a rhythm that is constant and traces out exactly the same pattern for all markets worldwide! It’s shocking to see how invariably reversals occur on the same number counts in the Kenison Counting Numbers sequence…over and over again.

And now another amazing fact concerning the Kenison Counting Numbers method…it holds true no matter what time frame you’re looking at! As we already know if you apply the system to a daily chart, you will project daily reversals. But surprisingly, If you also apply it to a weekly chart, you will project weekly reversal points into the future. In fact, the same Kenison Counting Numbers sequence works equally well when applied to monthly, weekly, daily or intra-day charts!

It was exactly at this point that another phenomenal discovery was made. I discovered that you could determine the most likely actual reversal day, week or month within each reversal zone by using the Kenison Counting Numbers to count backward in time from each of the three days, weeks or months within each reversal zone. How does this work? Quite simply, when you count backwards in the fashion mentioned above, you will notice that significant high and low points…in the past…fall exactly on specific number counts in the Kenison Counting Number sequence…but only if you are counting backwards from the most likely actual future day, week or month where the market will reverse! As I witnessed this mirror image or echo effect in action, I realized this is truly a miracle!

This is absolutely astounding when you realize that by counting forward or backwards in time reversal energy is exposed on the same number counts in the Kenison Counting Numbers sequence irregardless of whether you’re counting months, weeks, days or 15 minute intervals on an intra-day price chart! Witness this system in action in real markets in real time and you’ll be totally amazed at the magnitude of this discovery…I guarantee it!

Copyright (c) 2006 Bruce Kenison

Bruce Kenison is the founder of several market timing advisory services employing the Kenison Counting Numbers precision market timing method and is the Editor of “Bruce Kenison’s Market Timing Signals” ezine and newsletter available FREE to investors and hedgers. He is also president of a publishing and seminar company that recently published the 5th Edition of Bruce Kenison’s Market Timing Home Study Course. For a FREE subscription to the ezine or newsletter and information on our products and services, send a blank e-mail with “Subscribe” in the subject line to: bruce@brucekenison.com.

This article is available for reprint in your magazine, newsletter, ezine, website or ebook. You MUST agree not to make any changes to the article and the RESOURCE BOX MUST be included.

Why temperature is so important

NB. F = Degrees Fahrenheit and C = Degrees Centigrade

Temperature is critical in determining how long to cook a turkey, for the simple fact that the bird must have reached a uniform temperature of at least 165 F throughout in order to destroy harmful bacteria. You do not want to give your guests food poisoning!

The turkey is a weird shaped food source! – Large body covered with thick flesh around the breast area, large legs made up of dense muscle and a large internal cavity. Because of this, it is not so easy as cooking a single joint of meet for example. The breast meat tends to cook much faster that the dense muscular leg meat, so there is a risk of over-cooking the breast meat whilst waiting for the leg meat to cook thoroughly.

Deciding how long to cook a turkey is not an easy question to answer as there are so many variable factors to consider.

The type of oven

With conventional gas or electric ovens (not Microwave, Convection, Rotisserie) the top of the oven is the hottest zone. The middle part of the oven is usually the coolest zone. The bottom part of the oven is usually also a cool zone in a gas oven, but in an electric oven this area can be a hot zone. As the turkey will remain in the same position throughout the cooking cycle, this will influence the length of time and how evenly the turkey cooks.

Microwave ovens work on an entirely different principle but due to the larger size of turkey compared to chicken, may not be large enough to cook turkey.

Convection ovens are more efficient than conventional ovens because an internal fan circulates hot air all around the food. Turkey cooked in a convection oven should be more evenly cooked with maybe a 50% saving in time.

Rotisserie ovens are also more efficient than conventional ovens because the food is continually turned allowing heat to penetrate evenly.

Size and weight of the turkey

No surprises here, but the larger and heavier the turkey, the longer the time period for cooking! If the turkey is so large that it only just fits into the oven, seriously consider using a bigger oven or buying a smaller turkey. The reason for this is that to cook the turkey thoroughly, there must be a good air space all around the turkey to enable hot air to circulate. If this is not the case then it will be difficult to gauge cooking times and ensure even cooking throughout.

Fresh or frozen turkey?

Many people prefer to cook a fresh turkey as the taste is said to be superior to frozen. Fresh turkey should be purchased 1 to 2 days prior to cooking and stored in a refrigerator. When ready to cook take out of the refrigerator and allow to come up towards room temperature.

Frozen turkey is more convenient for many people however and provided the correct thawing out procedure is followed, should be safe and tasty. Care must taken to follow the suppliers thawing out instructions correctly, including that applying to stuffing. A general guide to thawing frozen turkey stored in a refrigerator is to allow 24 hours for every 4-5 pounds weight (e.g. a 14 pounds turkey would take 3 to 4 days to thaw out).

Deciding how long to cook your turkey

Professional chefs cook their turkey at an oven temperature range 325 F to 350 F (170 C to 180 C).

As a guide, if you are cooking a 12 pounds weight fresh or thawed frozen turkey without stuffing using a conventional oven operating at a temperature of 325 F, the likely cooking time would be 3 Hours. When stuffing is placed within the turkey it will take a little longer to cook through so the cooking time must be increased. Refer to a good turkey cook book for full instructions.

Testing temperature when cooking your turkey

The old school method for testing when your turkey is cooked is to use a clean metal skewer. When the approximate cooking time is up, you take the turkey out of the oven and carefully pierce the thickest part of the leg with the skewer. Remove the skewer and press against the leg to see if the juices run out clear without any trace of pink – if the juices are clear then the turkey should be cooked.

There are more accurate methods available using modern technology, more suited to the amateur or newbie chef:

• Use a temperature probe food thermometer designed to be inserted directly into the turkey during the cooking process, as directed by manufacturers instructions. This continuously monitors the internal cooking temperature so you can be certain that the correct minimum temperature is achieved.
• Use a thermometer (designed for the specific purpose) to register the internal temperature of your oven so as to check the accuracy of your ovens temperature controls.
• When the turkey has cooked and has been removed from the oven, use an “instant read” probe food thermometer to check the internal temperature of various parts of the turkey e.g. legs, inner thigh, breast, internal cavity stuffing. The turkey should be allowed to rest for approximately 30 minutes after cooking and the internal temperature must be at least 165 F to ensure that the meat is cooked sufficiently well and safe to eat.

Turkey cooking tips

1. Some professional chefs suggest pre heating your oven to a much hotter initial temperature of 425 F ( 220 C ). Place your turkey in the oven and leave for approximately 15 minutes. Then reduce the temperature down to the correct range selected e.g. 325 F for the remaining time. The idea here is to give the turkey a good blast of heat which penetrates right into the meat and any stuffing.
2. Consider cooking stuffing outside the turkey in a casserole.
3. To protect the turkey breast from over-cooking and drying out, consider placing stuffing under the breast skin. You should carefully peel back the skin and work your fingers and then your hand under the skin to free it from the meat. Spoon the stuffing into the cavity and then replace the skin and secure down to avoid anything leaking out.

Enjoy your turkey dinner celebration!

The author is an enthusiastic home cook loving traditional recipes. For a complete guide to cooking turkey made easy visit http://howto-cookaturkey.com

Congratulations!

By deciding to investigate the benefits of television advertising, you are taking the first step to more sales and faster profits. More businesses owners than ever are turning to television as a powerful tool to grow their profits. And it’s not the traditional “deep pockets” crowd either. Small and medium sized businesses are flocking to television advertising like never before. Some are coming away battered and bruised. But many are smiling ear to ear because they have unlocked the secrets to television advertising success – on a print or radio budget.

The Golden Rule?

Don’t let the tail wag the dog. You need to take control of your journey into television advertising so that it pays off.

Does that mean you have to be an expert?

No. But you do need to know how the industry and the medium work in order to end up with a cost-effective television advertising campaign.

Which is exactly why we prepared “An Insider Guide To Crossing Over To TV Advertising… On A Print Or Radio Budget..And Making Plenty Of Profit!”

It’s your GPS to an affordable and profitable TV Advertising experience.

Now is the best time in history for small business owners to use television advertising to explode their sales! Airtime and commercial and television production rates are the most affordable they’ve ever been! Specialty channels let you laser target your ideal sales prospect.

Television adds a level of credibility to you and your business like no other medium can do.

There’s a reason you’re seeing video pop up just about everywhere as more and more business owners come to the realization that the more senses you can appeal to, the more likely it is that you can gain a foothold in the most crowded place anywhere – your prospect’s mind.

Need any proof? Just look at the absolute astounding success of You Tube. People are attracted to watching video.

Isn’t it time you jumped on board and gave it a try?

The 5 secrets revealed below will help you leverage the power of television advertising in your business.

Secret #1 Have A Clear Unique Selling Message

This applies to all your marketing but is especially true when it comes to TV advertising.

You need to provide your prospects with a compelling reason to want to learn more about your product or service.

And, if you’re using a 30 or 60 second commercial to achieve this objective, you need to make sure your message is equipped to get your prospect to take the next step in your sales process.

That’s why you must have a very clear message.

What is the main benefit, promise or solution you want your prospect to walk away with?

Or, put another way, what is your unique selling proposition (USP)?

It’s important to have one otherwise you will have trouble differentiating your offer from those of your competitors.

Not sure how to boil it down to a simple clear message?

You can start by asking and answering the following questions:

• Why do people buy from you? Why do people NOT buy from you? Really give this some thought and make a list.
• What benefits do clients gain from doing business with you? People buy to gain benefits. What does your product or services DO for them
• What emotional appeal does your product or service have? Does it provide a sense of relief? Make your clients feel a sense of pride? Television provides the perfect forum for hitting your prospect’s emotional hot buttons.
• What problem do you solve or what need do you fulfill?

Another way to gather ideas for your USP is to survey your current clients.

Ask them WHY they bought from you. Find out what problem you solved for them why did they pick you over the competition? You may be surprised by the answers. People buy for different reasons.

In developing your USP, what you want to do is figure out the most common reason people decided to buy your product or service and then use that insight to create a powerful selling message that makes you stand out.

Don’t forget to check out your competitors. Many times what is obvious to you and your competitors, isn’t obvious to your potential clients. And you can use that differentiate yourself from the rest of the pack. Here’s an example… Years ago, Folgers coffee decided they needed to increase sales. Competition was everywhere. So what did they do? They started promoting the fact that Folger’s was mountain grown and stamped “Mountain Grown” on their coffee cans. Sales exploded. After all, coffee grown on a mountain simply had to be special. Right? What the average coffee drinker was unaware of is that fact that MOST coffee is mountain grown. Folger’s simply used this little known fact to make itself stand out. The more finely tuned your USP is, the more effective your television campaign will be – and all of your marketing for that matter.

Secret #2 Know Your Ideal Client

Your ability to generate sales leads from your television ad campaign will be greatly enhanced if you have a clear understanding of who your best prospects are and why they buy from you.

Otherwise it’s virtually impossible to create an effective television commercial.

This vital knowledge allows you to create a script that speaks to the specific needs of the people most likely to buy your offering and present your unique selling proposition in a compelling way.

Your message resonates and creates a natural attraction. But let’s say you’re not exactly sure who your ideal client is? Or why they buy? How do you go about finding out?

Well, a quick effective way to do it is to take a look at your current clients. Especially those you really enjoy working with. What do they have in common? Do they share a number of similar characteristics? You may already have a target market and just don’t realize it.

Here are just a few “target market” criteria you can use to define your niche.

• Age – try to narrow the age group range of your best prospects
• Gender – who makes the decision to purchase your products or services? Who might influence it? This is important to know so you can make the right appeal.
• Marital status (single, married, divorced)
• Household Income. Do your best to estimate the income of your target customer.
• Occupation – are your best prospects white collar construction, sales people, entrepreneurs, retired • Geographical region. (ex: Toronto, warm climate, people who live near water)
• Lifestyle (professional, conservative, risk-takers)
• Company size (self-employed professionals, Fortune 500, companies with $10 Million + in sales)
• Industry specific (a marketing consultant who focuses on solo-professionals)
• Leisure Time Activities – what do your customers do to relax and have fun? Hobbies? Pastimes? Once you complete your research – combining the information you have about your existing clients along with additional characteristics – you will be able to build your ideal target customer profile. This will give you will have a clearer understanding of the language and tone you should use in your script and what type of information your target market will be looking for.

And it will help pinpoint the type of audience your television commercial should be presented to in order to produce maximum sales results.

Secret #3 Be Involved In the Process

Many small and medium sized companies that shy away from television advertising quickly latch on to the “perceived” high cost (more about this in Secret #5) as a reason they have been reluctant to give it a try.

But there’s often another factor lurking in the background that keeps many businesses from enjoying the success a professionally created television commercial can create.

Simply put: for some, making the leap to the world of television advertising can be intimidating.

In print, you write your ad and the publication runs it. In radio, you record your commercial and the station plays it.

With television, there are a lot pieces that need to be pulled together to produce a successful advertising campaign and for those who haven’t been through the process before, it can be a real leap of faith.

You need to be a kind of project manager for your television advertising experience. Do you need to be an expert? No. But you do need a sense of what the process involves so you can add to the experience where applicable.

To help you understand the elements that provide the foundation for a successful TV advertising campaign, here is a checklist:

• Budget – Many small and medium sized businesses don’t realize that the money they are currently investing in radio or print ad campaigns could be used to create an effective television advertising campaign – provided you know the secret (we reveal it in Secret#5) to avoiding one of the major hidden costs TV advertising. Production costs and airtime will be the two main components of your budget.
• Script - The script is your ad in words. This is your core selling message. The script dictates who says what, the tone and expressions used, what is seen on screen, who moves when and where. A script will be necessary for your commercial.
• Talent – This includes on-camera talent and voiceover talent. The more well-known and in-demand the talent, the more you pay. For many advertisers, local and regional talent will produce a professional result.
• Production Elements – You need to decide what kind of graphics, audio, or music you want – along with any other special effects..
• Length – Typically, TV commercial spots run 30 seconds. You can also run in 15-second and 60-second increments. An “infomercial” often runs 30 – 60 minutes and costs more to produce and to run.

At the end of the process, your TV commercial should answer one very important question for the viewer:

‘What’s in it for me?’

The way to answer that question so that both you and your prospect end up with a positive outcome is to make sure your commercial is focused on how the viewer can benefit from your product or service.

No one can sell your offering better than you.

You must use every bit of selling information you can to gain favorable attention immediately with the viewer! Otherwise the viewer will click away and your investment will be wasted.

And last, but definitely not least…

Tell the viewer what you want him/her to do next!

It’s incredible how many new TV advertisers (and some longtime veterans) fail to ask the viewer to take the next step in their selling process make this mistake. Do you want them to visit your web site? Pick up a phone and call? Come into your store? You need to lead them to where you want them to go next. Now, let’s move on to one of the costliest mistakes television advertisers make along with tips on how you can avoid it.

Secret #4 Be “Marketing Ready” For Your Prospect

Most businesses today use advertising and marketing as a way of initiating a relationship with a prospect. The same is true of television advertising.

After all, a 30 second spot on TV isn’t going to answer every question.

If your commercial has done its job, the next step is to invite your prospect to learn more about you can benefit him/her.

This could involve an invitation to visit your web site, pick up a phone and call you or drop by your location.

It’s critical to make sure that whatever you ask your prospect to do that you’re equipped to keep your prospect moving toward a sale.

This is where many TV advertisers drop the ball and end up wasting their valuable marketing dollars..

Let’s use a visit to your web site as an example. We’ll assume your prospect has watched your commercial and is shown your web site URL on the screen as it finishes.

Your commercial piqued his curiosity and made him want to know more about you and your offering.

Congratulations. You’re past the first hurdle – getting the prospect to take the next step in your selling process.

But that’s all you’ve accomplished at this point.

Now you’re moving on to the all-important “conversion” part of the sales process. Tons of visitors to your site won’t feed your family, pay your mortgage or let you lie around on the beach in Cabo San Lucas.

For that, you need to convert your prospects initial interest into a sale.

And a web site that doesn’t clearly pick up where your television commercial left off by immediately reminding your visitor ‘what’s in it for him’ and presenting your sales story in a compelling way is going to bring a selling opportunity to a grinding halt.

What’s the point of tempting a bunch of hungry prospects only to have them arrive and you’ve nothing to feed them?

Same thing holds true if you want them to call you. Every member of your team who has public contact must be ready to keep the momentum going.

The job of your TV commercial is to attract the fish. The rest of the job – hooking the prospect (in an ethical way, of course) and getting him into the boat and converting him into a lifelong profitable client is the job of your marketing.

You need to make sure your marketing message is consistent throughout ALL your marketing. Otherwise you won’t get the ROI you should.

Secret #5 Don’t Let Tail Wag The Dog

Television advertising can be rewarding, but you need an experienced hand guiding you past the pitfalls so you can produce a profitable result. So far, we’ve armed you with the knowledge you need to make sure your television advertising efforts position you for a successful outcome. Now it’s time to introduce the key thread that ties it all together. Making sure you partner with an industry professional who knows the ropes. The first place many small and medium size businesses turn for assistance is an advertising agency. A very expensive mistake.

Here’s why: Many ad agencies focus on “institutional” type or branding type messaging. They are image builders. While having a professional image is important, most of the businesses flocking to TV advertising these days need sales. You’re probably the same. You want viewers to watch your commercial and take the next step in your selling process. Maybe a visit to your web site or a phone call. For that, you need direct response television advertising. And many advertising agencies simply aren’t equipped for that. Nor do they know how to “convert” an interested prospect into a profitable lifetime client.

But here’s the dirty little secret they hope you won’t find out about: Many don’t have in-house resources to write your script. Or television production facilities so they can shoot your commercial. Or an editing booth where they can edit your footage. Here’s what that means to you… If the ad agencies don’t have the resources themselves, they have to go outside, cobble together a team of industry professionals who can and pay them. Guess who gets stuck with all the middleman mark-ups? But this ‘don’t worry, the client will pay for it’ old school mentality doesn’t stop there. Once your commercial is ready to air, you need a TV program to run it on. For looking in a book and phoning up to schedule your spots, the ad agency will charge you 15% of your media budget. Is that how you want to spend your valuable media dollars? Having someone round up a bunch of people who can and charge you for doing it? Thought so. Here’s an alternative… Creative Bube Tube is a full-service, one source expert at producing direct response television advertising and corporate videos. We work with small and medium size business to help them generate profitable sales. Many of our clients are newbies. But we’ve opened the eyes of more than a few savvy veterans along the way.

Here are four pillars we’ve built our business model on:

• One Source – Every aspect of your television advertising is handled in-house by our team. This means you avoid the unnecessary added cost mark ups, delays and finger-pointing caused by too many fingers in the pie.
• Expertise – We are television advertising experts. Period. It’s all we do. And we know how to sell. To you, that means campaigns that not only look professional, they send you a steady stream of qualified prospects.
• Cost Efficient – Because we know our craft, we understand how and where to use your budget efficiently – without having to grease the palm of a number of disconnected middlemen. That way, every dollar you invest is working to increase your sales. The media relationships we have built through the years provide you with red carpet access to your target market – for a fraction of the cost you would pay otherwise – with no hidden fees.
• Process – The key to effective affordable television advertising is sales driven creative, efficient production, proper planning and organization. That requires precise communication. Everything we do is in-house. We don’t outsource your creative to a production company that has no marketing background. Then send the footage after filming to a post-production house. Then hire a media buyer who has likely never even seen any of the creative. Then sit back and watch the confusion, as your budget gets chewed up in a sea of disorganization and chaos. Everyone on our team intimately is involved in your project – from beginning to end.

Creative Bube Tube makes television advertising effective and efficient – for both newbies and long-time television advertisers who are tired of wasting valuable marketing dollars propping up old-school practices. If you’ve been thinking about trying television advertising but have been holding off because you were concerned it was very expensive, we’d behappy to show you not only how you can afford it, but also how you can use it to skyrocket your sales results. Please call us today at 1-855 BUBE TUBE or visit our web site at http://www.creativebubetube.com and learn more about how we can help you generate a stream of profitable lifetime clients.

2011 Creative Bube Tube

About The Author: As the President of Creative Bube Tube, Jenny Munford has been directly involved in hundreds of television advertising campaigns and corporate video productions. She created Creative Bube Tube in response to a need she saw for someone in the industry to make television advertising affordable and effective for small and medium sized businesses who felt they were tied to print and radio to market their products and services. By creating a one-source shop that can handle all of a client’s needs, Jenny is able to provide clients with cost efficiency by eliminating one of the biggest costs of TV advertising – middleman markups. To learn more about how Creative Bube Tube can help you sell more of your product or service, please visit http://www.creativebubetube.com or call us at 1-855 BUBE TUBE.

Your resume will generally receive a 15- to 30-second scan upon first review by an employer. With that in mind, it is critical that your resume — your “paper handshake” — makes a positive first impression and compels the reader to put your resume in the “yes” pile and possibly call you in for an interview.

Before you circulate your resume, you will want to ensure it incorporates the basic characteristics of a powerful, interview-generating resume. When evaluating your resume you can follow the same basic steps as professional resume writers. This will increase the chances not only of having it placed into that “yes” pile, but also of helping it rise to the top of the stack.

STEP 1: Ask yourself, “Is my resume in the correct format to best showcase my career history?”

Is your resume the appropriate length, format, and formality for the position you are targeting?

Length: For someone with five or more years of experience, a resume will typically be one to two pages. It isn’t at all uncommon for executive-level resumes to be as long as three or four pages. If you are a recent college graduate one page may suffice, but don’t be afraid to go two pages, particularly if you have some work, internship, or volunteer experience under your belt.

Format: There are three common types of resumes: chronological, functional, and combination. A chronological resume calls attention to your employment history in reverse chronological order. It is most effective when your job listings are notable (position titles and/or company names) and are directly relevant to the job target.

A functional resume de-emphasizes positions, job descriptions, and employment dates. It organizes qualifications by related skills or experience. Job seekers who have gaps in employment or who are making a career change commonly use functional resumes. Think carefully before using this format as feedback from hiring authorities suggests that they don’t like them — they know that functional resumes can be used to minimize, or even hide, periods of unemployment and other flaws in your history.

A typical combination resume is just that — a blend of the other two formats. It begins with a powerful Qualifications Summary or Professional Profile that clearly communicates your functional skills. This allows your resume to be focused toward particular positions and/or industries, and provides a platform to communicate the your best qualifications. A reverse-chronological listing of employment experience (including responsibilities and, more importantly, relevant accomplishments) follows. The combination format is a popular choice among professional resume writers as it is particularly effective in selling their clients to employers.

A fourth type of resume, which won’t be discussed at length here, is the Curriculum Vita. A “CV” is a conservatively written and designed document that emphasizes educational credentials, academic research and projects, publications, presentations, awards, and honors. This format is typically used in scholastic, medical, and scientific fields.

Formality: A good rule of thumb is to write using the same level of language that you would be expected to use in the job you are targeting. An entry-level resume can include brief sentences. If you are a manager or executive your resume will be more narrative — to draw a complete picture of your career successes and contributions — and include vernacular expected at your level of accountability.

STEP 2: Ask yourself, “Is my resume visually appealing and easy to read?”

Have you incorporated appropriate font type and size selections throughout your resume? Depending on the font choice, the size should fall somewhere between 9 and 11 point, 12 point at most. Section headings can be larger, of course. As for font type, the higher your level of responsibility, the more likely it is that you will use a serif font (such as Times New Roman, Garamond, or Palatino). It is acceptable to combine fonts, but never more than two (for example, Times for the section titles and Arial for the content).

Does your resume contain sufficient white space? Your challenge is to draw the reader’s attention to essential information. Using white space effectively can help you do just that. You’ll need to become familiar with some features of your word processing software that you might not normally access (such as the paragraph, line-spacing, and tab settings).

Does your resume implement appropriate design elements? Conservative use of lines, bolding, italics, and bullets can be very effective. When used consistently, they will help the reader along in your thought process and crystallize the organization of your resume.

For great ideas on contemporary formats, check out one or more of the recently released resume resource books at your local bookstore. One of the best out there is Resume Magic–Trade Secrets of a Professional Resume Writer by Susan Britton Whitcomb (JIST Works). For executive-level ideas, Wendy Enelow’s Best Resumes for $100,000+ Jobs (Impact Publications) or Donald Asher’s Bible of Executive Resumes (Ten Speed Press) are both outstanding.

STEP 3: Ask yourself, “Does my resume contain a powerful opening section that draws the reader in?”

Is the most relevant information you want to communicate showcased in a powerful Qualifications Summary or Professional Profile in the top 1/3 of your resume? At a minimum, you’ll want to include your total years of experience and encapsulate your core competencies and related hard and soft skills. Keep in mind that the remainder of your resume must substantiate what you include in this section.

Does your resume make clear what position, industry, or career you are targeting? Employers don’t have time to guess what you want to be when you grow up.

Step 4: Ask yourself, “Does my resume effectively communicate my value to the prospective employer in one or more of the following ways?”

Does your resume demonstrate how you can help an employer make money? Save money or time? Solve a specific problem? Make work easier? Build relationships? Be more competitive? Attract new customers? Retain existing customers?

Regardless of your level of accountability or industry these are things that all organizations want their employees to help them accomplish. Communicate your abilities to contribute in one or more of the areas mentioned and employers will want to talk with you.

Step 5: Ask yourself, “Does my resume contain powerful, concise, accomplishment-oriented writing designed to increase the reader’s interest and stimulate a request for a job interview?”

Is your entire resume targeted? Does it support your job or career goal? Does it speak the reader’s language with relevant industry-specific keywords? Did you use persuasive, high-impact statements that sell your qualifications as a superior candidate? Does your resume include specific accomplishments that highlight challenges, action taken, and results (quantifiable, if possible)?

Most importantly, do the accomplishments support your target? In other words, do they represent observable behaviors that are associated with the best in your field?

Step 6: Ask yourself, “Is irrelevant information excluded?”

There is no need to include any of the following: personal information (e.g. marital status and age), full address of employers (city and state is sufficient), personal pronouns (“I”, “He” or “She”), reasons for leaving jobs, reference information, and unrelated hobbies or interests.

Step 7: Ask yourself, “Does my resume present relevant content in an organized fashion?”

As a general rule, you’ll only need to cover the last 10 years of employment in detail, 15 years at the most. Anything prior can be summarized, but do attempt to keep the information relevant and accomplishment oriented.

Are your employment dates presented appropriately? There is no need to get specific — months and years are sufficient in most cases.

Did you include more than one source of contact information? At a minimum, list your home phone number and e-mail address. By the way, if you don’t have an e-mail address, get one…now! Listing it on your resume tells employers that you are technologically savvy.

Is your experience arranged in reverse chronological order? Are all other sections of your resume applicable to the types of positions you are pursuing?

STEP 8: Ask yourself, “Is my resume free of spelling, punctuation, capitalization, grammatical, and syntax errors?”

Feedback from hiring authorities is unanimous — a resume with errors is likely to be immediately discounted. They assume that your performance on the job will be sloppy and that you don’t pay attention to details. Proofread your resume. Ask a friend or colleague to proofread your resume. Ask your mother to proofread your resume.

Step 9: Repeat step 8.

Step 10: Repeat step 8 again!

Your resume is a material representation of you. It is a marketing document — not a simple work history — that tells organizations how you can contribute to their success. Ask yourself the questions above as you review your self-written resume. If you’ve covered everything, you are well on your way to getting companies interested in you.

© Copyright 2004 Peter Hill, CPRW — Honolulu, Hawaii, U.S.A.

About The Author

Peter Hill is a Certified Professional Resume Writer. He owns and operates Distinctive Resumes, a Honolulu-based consultancy for managers and executives. Peter can be contacted via his website, http://cbmallone.blogspot.com